The Perry Chamber of Commerce is pleased to announce a partnership with the City of Perry, and other local sponsors, to coordinate a local economic stimulus program. The Perry Pride Business Booster – open to any business within the City of Perry – is designed to benefit businesses adversely impacted by the COVID-19 pandemic and resulting Public Health Disaster Declaration from the State of Iowa. This local relief program promotes the purchase of gift cards to provide much-needed cashflow to businesses that are temporarily closed or operating with restrictions. The promotion is set to launch later this week, intentionally timed to also provide a bonus to individuals looking to multiply their Economic Impact Payments, with an incentive to shop local.


“The City of Perry is proud to support this program,” said City Administrator Sven Peterson. “The City has pledged $100,000 in Local Option Sales Tax funds to jump start the initiative. Our hope is that additional funds are contributed by the community to continue to support our businesses. Now is the time to step up and shop local. These are the businesses that support us when we are looking for sponsorships and fundraising, now it’s time to give back.”


“This is a chance to stretch your own dollar while also supporting local businesses when they need it the most – right now!” said Lynsi Pasutti, Executive Director of the Perry Chamber of Commerce. “All across the nation, every local chamber and business association is working overtime to find creative ways to engage their community and support their members. Gift card promotions are becoming pretty popular, but this is one of the bigger local initiatives that I’ve seen so far. We are very fortunate here in Perry to have such great partners to make this happen and we’re looking forward to this having a big impact.”


At this time, the Perry Chamber is inviting businesses to participate in the Perry Pride Business Booster by completing an opt-in form at surveymonkey.com/r/Form-PPBB. The only requirement is that the business must be located within the Perry city limits.


More specific details will be released in the coming days, when the program is officially open to the public, but the basics are simple: The Perry Chamber of Commerce will facilitate the sale of gift cards on behalf of participating businesses. From an online platform, Individuals will buy digital gift cards to their favorite Perry businesses, paying just $20 plus applicable service fees, and automatically getting an extra $10 bonus thanks to program sponsors. Purchasers will then receive a digital $30 gift card to use at a later date. Selected businesses will receive the full $30 from each gift card purchased, along with a list to verify each gift card. Businesses are to honor the digital gift cards in exchange for their products/service, just as they would with their own gift cards.


The program will span at least five weeks and there will be 2,000 gift cards available for purchase each week, potentially generating more than $300,000 of local spending.


“This comes at a time when state and federal relief programs are exhausted, yet businesses still need financial assistance to overcome the current disruption,” said Mark Powell, Perry Chamber Board Member. “This is just one initiative that the Chamber’s Business Development Committee is working on as a relief and recovery program. It is generously backed to provide benefit to individuals and a big boost to businesses. It will require community buy-in to really take off, and we are hopeful it will do so.”


For more information on the Perry Pride Business Booster, contact the Perry Chamber of Commerce at perrychamber@perryia.org or (515)465-4601.