Recreational Boating & Fishing Foundation (RBFF) and the George H.W. Bush Vamos A Pescar™ Education Fund announced the grantees for 2018, marking the third round of grants for the Education Fund. Local grantee Iowa State University (ISU) Extension and Outreach, Dallas County, will use this grant to bring fishing, boating and conservation experiences and education to Hispanic families in the Dallas County community.

“The future of fishing and boating depends on engaging younger, diverse audiences. We’re happy to provide such an amazing opportunity to help organizations in reaching the Hispanic market,” said RBFF President and CEO Frank Peterson. “And with state agencies matching the funds, the impact of each program is effectively doubled.”

“Emerging audiences, like Millennials and Gen X-ers are increasingly diverse, and the Hispanic population is expected to reach 65 million individuals by 2020,” added Peterson. “With this in mind, it’s imperative that our industry reach out to and include the Hispanic audience in marketing messages, communications and imagery.”

Executive Director ISU Extension and Outreach, Dallas County, Jeff Jackson said, “Our focus for these funds is reaching our Hispanic families in Perry, Iowa. We are developing a great program that engages all members of the family to help them learn that fishing is a low-cost activity that is fun for all ages, as well as an opportunity to support their food supplies.”

In 2014, Bass Pro Shops Founder and CEO Johnny Morris donated $125,000 to RBFF to start an Education Fund in honor of his friend, President George H.W. Bush’s 90th birthday. Soon after the George H.W. Bush Vamos A Pescar™ Education Fund was launched, other companies have come on board with their financial support. The Education Fund carries out its mission of engaging Hispanic families across the United States in fishing and boating through hands-on experiences and conservation activities.

More information about the George H.W. Bush Vamos A Pescar™ Education Fund is available at Learn more about how you or your organization can donate to the fund here.