The Perry School Board approved a marketing contract with KDLS during the regular meeting on Monday, Oct. 8.
The approved $9,100 contract is estimated to start on Oct. 29 and run through Oct. 27, 2019.
Superintendent Clark Wicks said the school board has discussed how they can improve its perception as a school district.
He added that John McGee, general manager of Raccoon Valley Radio/KDLS, had some interesting ideas on how to address that when he met with the administrative group. He also met with Wicks individually.
McGee then addressed the school board during the Oct. 8 meeting.
“Perry (Schools) has an awesome amount of things happening. The key is how do you get it communicated out there,” he said.
The first thing to do, McGee said is to educate the public in Perry and around the area on a regular, consistent basis about the things that are going on within the district.
Other things the district wants to do is increase school enrollment growth, academic excellence, facility updates, how our diversity of students is helpful, the trades areas and more.
McGee said the radio station is going to help address those items through a marketing campaign.
“We’re also going to talk about the need to increase the general awareness in the public about the needs of the school,” he said.
The marketing campaign will address those items through a variety of testimonials. The administrative team will talk about the positives from the district. That message is supported, McGee said, by staff members tell the same story from their perspective. Along with testimonials from the board members and students.
One 30-second message will run between 6 to 9 a.m., another from 11 a.m. to 1 p.m. and the last between 3:30 to 6:30 p.m.
In addition, McGee said shorter ads will run during the play-by-play sports action and sponsorship of the weather forecast.
While the contract will cost the district $9,100, Wicks said if the campaign keeps two students who were thinking of leaving, or if it would attract two students, the cost would be taken care of.
“I think it will be a great thing,” said Kyle Baxter, board president.
The board later approved the contract during the general business portion of the meeting.