Local Haaland Financial Services owner, Dean Haaland, will celebrate 25 years working in the Perry community this October. Haaland originally found himself in the Perry area as a broker for a local bank before Wells Fargo took ownership.


Haaland, a previous resident of Osage, Iowa, did not originally have plans on entering the financial world.


“I grew up on a farm in Osage and always thought I was going to be a farmer,” said Dean Haaland, owner of Haaland Financial Services. “I just took a different direction and started selling life insurance and mutual funds and really liked the investment business the best.”


New to Perry, Haaland traveled out to town during the winter to check out a job opportunity from a local headhunter.


“I moved out to Perry in ‘92 and I started work,” Haaland said. “A headhunter called me and I accepted a position with Brenton Brokerage that was located in the Brenton Bank in 1992.”


Haaland began working as a broker for the firm, but later moved out of the bank once ownership switched as Wells Fargo bought the location.


He decided to start on his own.


“I was a little nervous but most of my clients came over with me,” Haaland commented on the lone venture. My parents always raised us [siblings] to work hard and be honest, so that’s what I did and I’ve been fortunate to still have some clients who have been with me the whole 25 years.”


Today, Haaland resides situated in the Citizen’s Bank building, a location in which his business was previously located in. He is married to his wife, Terri, of 38 years and the two have raised three children, all of whom graduated from the Perry Community School District.


“My tag line on my front window is “helping you create and manage wealth,” so I handle investments and insurance,” Haaland said.


Haaland has worked alongside a number of individuals, ranging from those looking to jump start their savings to others looking for a way to save efficiently for their retirement plan.


“I love helping people reach their goals, especially for retirement,” Haaland said. “We create that wealth for them that they can draw on for retirement and fulfill those dreams.”


In helping clients, one recommendation includes saving for yourself in efforts to reach those goals. After getting a paycheck, save around 10 or 15 percent in order to invest in yourself, Haaland recommends.


“There’s too many people that live paycheck to paycheck and if they do that their whole working career then they’re not going to have anything when they retire except for social security,” Haaland explained.


Instead of buying new, spend less in order to save more in the future, Haaland always explains as a financially efficient tip.


“Sometimes there’s people that need to have a new car or a bigger house but they don’t live within their means and they don’t pay themselves first,” Haaland said. Save up your money and buy used and just keep saving and upgrade every now and often – there’s different ways of getting what you want without costing you a lot.”


Sitting comfortably in his desk, Haaland takes a moment before explaining what he has learned throughout his career. Previous to his time in Perry, Haaland has put in a total of 34 years working in the financial field.


While his career focuses on interaction between clients in order to assist, Haaland says his younger self was easily intimidated.


I used to have a picture of an eagle that’s soaring above the mountains and trees that says ‘You do not know what heights you can soar until you spread your wings,’” Haaland said. “What I found out about myself is that I have accomplished so much more than what I ever envisioned.”


“I’ve had to come out of that shell and I’ve been able to accomplish so much more by opening up more myself.”


Besides developing his business over the years, Haaland has also taken part in Perry’s Chamber of Commerce as a Vice President and President, a President of Perry’s Rotary Club, and has also worked alongside Perry high school students during a previous student-mentor ship program with local businesses in town.


“We just decided this is where we want to be,” Haaland said.